Preconference with Shawna Suckow
PRE-CONFERENCE SESSION DESCRIPTION
Welcome to Marketplace 2.0! Buyers all over the world are evolving and changing, and are particularly different than they were just a few years ago. In fact, there’s been more disruption in the buyer mindset in the past five years than in the past 100! We’ve all changed how we behave, how we prefer companies market to us, and how/when/where we make our buying decisions. Every industry is poised to go through some level of disruption in the immediate future. How can you prepare your sales funnel for what’s coming? What tools do you need to be proactive, rather than reactive?
Join industry veteran and buyer behavior expert Shawna Suckow, CMP, as she shares the insider secrets from her best-selling book, based on extensive B2B and B2C research. She’s spoken to organizations on five continents to help them strategize, market better, and serve more customers.
This session will position your practice better for the immediate future, as well as what’s next. You’ll learn new ways to use old tools that will save you lots of marketing time and resources, so you and your team can focus on what you do best.
- Discover new tools and actionable strategies that will help you prospect more effectively, attract new business, get more referrals, and ultimately drive more revenue in 2020 and beyond
- Learn from Shawna’s latest research: what strategies actually work today to get buyer attention, build credibility, and establish trust – all critical factors when choosing a company to partner with.
- Learn the six easy steps that will keep you relevant and successful well into the future.
Time: 3:30pm - 5pm