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UMA Affiliations
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FOR IMMEDIATE RELEASE
April 24, 2009
FOR MORE INFORMATION CONTACT:
BusRates.com
Mark Greer
866.375.0800
United Motorcoach Association
Mark Gedris
800.424.8262
BusRates.com Continues to Grow Among UMA Members
While Other Marketing Vehicles Usage Drops
The number of United Motorcoach Association (UMA) members utilizing BusRates.com as a marketing channel has almost doubled over the past year, the association’s recent industry assessment concludes. BusRates.com and UMA formed a strategic partnership over a year ago to help private motorcoach operators reach more customers using the Internet.
“Our members’ reliance on other traditional marketing channels, like the Yellow Pages, has fallen over the past year,” noted UMA President & CEO, Victor S. Parra, “however, the use of more modern marketing vehicles, like BusRates.com has increased drastically over this time. With more customers looking on the Internet to find charter and tour bus companies, it is even more important that our members find a way to get their companies in front of them, and BusRates.com is the perfect vehicle to achieve this.”
Data from UMA’s survey and assessment showed that the association’s membership is relying on Internet marketing channels at a much higher rate while reliance on more traditional marketing vehicles like the Yellow Pages, radio and newspaper ads have dropped on average of 5% over the last year. There are over 810 subscribing bus and motorcoach companies listed on BusRates.com allowing for users to find companies all across the country.
“I am thrilled that more UMA members are utilizing BusRates.com as a marketing outlet,” added Mark Greer, BusRates.com Founder and COO. “We provide private motorcoach companies with a cost-effective marketing tool that generates results, and the recent increase in subscriptions from UMA members reinforces that; this is especially positive because the more companies we have on BusRates.com the more visitors the site receives. ”
BusRates.com is a web site directory for the charter bus directory. The bus listings are categorized by the nine bus types: minibuses, school buses, entertainer coaches, executive coaches, limousine buses, trolleys, double-decker buses, vans and deluxe motor coaches. Furthermore, all listings on BusRates.com post detailed fleet information, reviews and a link to the DOT SAFER page. More information about BusRates.com products can be found at www.busrates.com.
The United Motorcoach Association is North America's largest association for operators of motorcoach companies providing charter, tour and regular route services. Founded in 1971, UMA is comprised of over 1,100 members located all across North America, with more than 850 charter and tour bus operator members who provide transportation services in all fifty states, Canada and Mexico. Headquartered in Alexandria, VA, UMA is dedicated to protecting and promoting the interests of the entire motorcoach industry and providing its members with programs and services to enhance the success of their operations.
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